When switching from HTTP to a safer protocol, there would be a lot of SEO specifications to meet and a lot of focus to keep any element under control. By implementing these main recommendations, you would have a clear foundation to work with the project:
In cases when a connection leads to a redirected page or a page that returns a 404 error, the content editors would be required to modify the internal links of the web such that the internal link goes straight to the final page without passing through some redirect chain. Redirect chains slow page loading which will make it impossible for Google to index new URLs after migration.
Configure the Google Search Console for a new domain and make sure that we do the same for our own tracking software.
Upload.xml web maps with new URLs to Google Search Console to inform Google that we have new sites and therefore compel indexing.
Once the site has been redirected to the secure protocol, it’ll be time to crawl your website Again, this time with the new domain in HTTPS, to document improvements with our website comparison app. Without a question, this is the perfect way to verify whether the transfer has been properly implemented: you will have all the information on your new domain and it will be easy to find any mistakes due to the full comparative choices.
Track the locations and count keywords and make sure that the HTTPS URL is connected to all the SEO Keywords monitoring apps. Remember, you’re going to suffer a lack of exposure, but this should rebound with more presence than before.
Track KPIs: visits and conversions mainly, though they can vary depending on the business model.
Make sure the robots.txt is correctly migrated and that all knowledge remains in place.
on’t forget to update the URLs on your Google My Company listings for SEO Local as well.
Most notably, appreciate the rise in visits and conversions over time.