What Is Google Page Experience?

Last May, Google revealed Core Web Vitals, which are signs of page experience. A new set of metrics for measuring speed and user interface on web sites. 
 
This will upgrade Google's algorithm, giving it a new way to identify sites based on the experience they have. They will be introduced in May 2021, one year after they have been revealed.

What Do You Mean By Page Experience?

Image Source: Google Search Central
 
Google uses Google's Page Interface signals to measure what user experience is like when you visit a website. Through improving these things, the result is a more user-friendly website in all browsers and also leads to make these pages more mobile-friendly.
 
It was only a matter of time before Google was going to change the algorithm in this direction. There is no question that online companies will benefit immensely from this new functionality, as the aim is to make it easy for users to connect.

Core Web Vitals: What Metrics Will Google Take Into Account?

The signals from the Main Site Vitals that will value the user experience on the page are as follows:

Largest Contentful Paint (LCP): 

Tests how long it takes to load the key content. Ideally, it's expected to take less than 2.5 seconds.

LCP - Largest Contentful Paint

First Input Delay (FID): 

The time it takes for a website to be functional. Optimally, this could take less than 100 milliseconds. 

First contentful paint - core web vitals

Cumulative Layout Shift (CLS):

Refers to the amount of unforeseen shifts in the configuration of the graphic portion of the text. Ideally, it should be less than 0.1.

CLS - Cumulative Layout Shifts

Does Page Experience  Impacts SEO?

Google has made it clear. It wants to award the best positions to places that have the best details, even though the experience on the website is not as good.
 
Then what's new, then? The solution is on pages that have material of similar interest. In this scenario, page experience plays a vital role in the rating process. 
 
Following the concepts outlined by Peter Morville (Semantic Studios), a well-optimized page needs to be: 

Useful: the user must see the value in the details given. 

Useable: all navigation and accessibility must be simple.

Desirable: the platform must include features that draw attention to the visual level (sound, graphics, etc.) and allow visitors to engage with it. 

Achievable: the site must appear in the SERPs. 

Accessible: the website must be open to all users, regardless of how they use it.

Valuable: the material must offer valuable knowledge to the customer. 

Reliable: the platform must have the authority to deal with the subject and have elements that encourage trust. 

Best Practices To Improve Page Experience

The key thing is to bear in mind the Core Web Vitals, but we should also pursue a set of common practices that lead to optimizing the user experience on the page:
 
Like Google itself, consumers value an outstanding page experience as well. Bad hosting can compromise security, reliability and, in particular, page speed. 
 
The best thing is to select a strategy that is aligned with the need for the project and to give preference to organizations that encourage trust and offer customer service.

CMS

It is also important that your CMS is setup correctly so that your pages are running correctly. If you are using WordPress, you can do a few things to boost loading time and navigation:

Delete any add-ons that you do not need. CMS provides a lot of options, but many webmasters accumulate needless applications.

You will compact your files and your code. Include plug-ins to reduce the scale of photos and javascript on the web and to lighten your pages.

Build a dynamic screen. If your site has long pages or a wide number of files, it will be better to use themes or lazy load plug-ins.

Using themes in high-performance. Choose simple interfaces with decent usability. Often throw away pirated WordPress themes.


Competitor Analysis

In the marketing world, it is well known how much you can gain from "spying" your rivals, and in this situation, it can even be helpful. Tools such as FandangoSEO and SEMrush give you the ability to equate the success of your SEO site with that of others.
 
Companies are also searching for metrics in their business area, which is not a negative practice. And major corporations like Google, Amazon, and Facebook aim to do rigorous research to make their platforms as reliable as possible.
 
 
Focus On Your User
 
When it comes to optimizing a web, you need to worry about customer retention first. Google's criteria are helpful, but you will need to understand the features of your target group.
 
It can happen that Google's suggestions do not necessarily meet the needs of your guests, which is why you need to balance all facets. 
 
Once again, it has been reported that the key target of SEO is the customer. You can't care about your interests when making your website, nor how your visitor would like to see it. This is the secret to SEO placement. If you are looking for an affordable SEO services then feel free to contact us. We will get a free SEO audit worth $150 done for your website.
 
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