Pay-per-click advertising (PPC) is one of the most effective methods of selling products or services online by getting your products or services in front of potential customers when they search for them. While there’s a lot you can do to generate more visitors and customers like: create great content, do social media marketing, and build an active community – PPC exists as a powerful backup plan because it allows you to be found by thousands of people who are actively seeking your services.
We’re Google Partners skilled at optimizing search, display, video, shopping, and remarketing ads through the platform. As a certified Google Premier Partner with extensive experience in managing campaigns and ad spend, we’re adept at increasing visibility and ROI. We also specialize in Google Analytics implementation and the formation of data-driven strategies.
At Seoberries, we offer Facebook ad management services to help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, our team will help you get the most out of your Facebook investments.
Our Microsoft Advertising experts create successful ad campaigns that run across Bing and other Microsoft-owned networks to significantly increase your website’s traffic and sales. Our experienced teams use the latest tools, technology, and best practices to get results. And our deep domain expertise ensures ads are placed on the relevant sites across desktop, mobile, video, and more.
Any type of business can benefit from PPC. It does not matter whether you have a small business just starting out or an established large corporation, pay-per-click advertising can drive traffic and sales to your business. You can use PPC effectively for your business by using relevant keywords, compelling ad copy, and smart targeting.
Depending on what you want to achieve, PPC can benefit your business in different ways. For example, if you are a small local business looking to boost brand awareness, you can do so by bidding on highly relevant keywords around your business and using display ads to reach out to relevant audiences for your business.
You can also use shopping campaigns to target the entire US if you're a large eCommerce retailer. It is at this point that Seoberries PPC specialists can help. Our goal is to learn about your business and your goals so that we can create a customized strategy that helps you achieve your goals while staying within your budget.
While we recommend both, we acknowledge that not everyone has the budget to invest in both.
We recommend combining SEO and pay-per-click advertising if you have a larger budget. PPC positions your business at the top of search results, allowing you to begin seeing more clicks and customers while you wait for SEO to take effect (which can take weeks or months).
A remarketing campaign is a marketing method used to promote your business online. It entails targeting people who previously visited your website and displaying ads to them based on their browsing behavior. Remarketing campaigns allow you to target audiences that you know have an interest in your business and should be especially helpful for increasing your conversion rate and profits through enhanced ad exposure and the inclusion of dynamic pricing campaigns.
Remarketing advertising is a type of display advertising that allows you to target people based on their specific behaviors on your website. These ads are displayed across the internet or mobile devices, reminding your potential customers or future site visitors about the products they may be interested in.
Display advertising methods may allow you to target by demographics or other customer characteristics, but remarketing allows you to target based on recent behavior. Recent behavior is a strong predictor of future behavior, and we know how to use it effectively!
Regardless of how eye-catching your website is, most, if not all, of your visitors will leave before making an online purchase or submitting their contact information. We can design special ads that follow these hot prospects after they leave the site to bring them back to your site. We have remarketing experts who can help you do this. (Hint: If you are reading this, you will definitely start seeing our ads now.)
PPC stands for Pay Per Click, and these types of ads only charge you when they are clicked. As soon as you set a budget, you pay for the number of clicks your ads get until the budget is met.
Digital Advertisers should bid on keywords that are relevant to their business. They will be displayed on the search results page in a particular position if they win the auction, based on the relevance of their keywords and their quality score.
For your ads, we select the best keywords that are specific to your company and customize the geographic and demographic parameters. As a result, your business will receive a greater volume of traffic of the right kind. This means that your ads will be seen by more people who fit your customer parameters instead of unqualified people who are in the wrong area or aren't a good fit for your business.
PPC can cost as much or as little as you’d like. It really depends on your budget and the amount of traffic you’d like to reach. AdWords campaigns can be set up to run on a daily, weekly, monthly, or quarterly basis and we will help determine how much it should cost based on your budget and the size of your business.
Small businesses should expect to spend around $1000 on average for their PPC marketing budget; medium businesses, on the other hand, may spend up to $10,000 or more. Larger enterprises can reach into six-figure territory or higher. There's no single magic number if your company's budget is more than your competitors; you'll see more ads (and get better rankings) if you choose to pay more. How much you should spend depends on your business, its profit margins, and how far ahead of the competition you want to be in paid search."
Yes, PPC can and should normally be targeted at a location. In this way, only people within your service area see your ads. You can target your ads to any location, including a city, state, or country, or to multiple cities, states, or countries.
SEM stands for Search Engine Marketing, and PPC is a type of online advertising. It's a term used to describe any activity intended to improve a website's visibility in search engines. SEM is actually a combination of PPC and SEO.
We use SEM to achieve maximum results for many of our clients, through the mixing of paid and organic strategies, to exploit every aspect of marketing to make the greatest possible use of our clients.
Google Ads is the world's most popular pay-per-click advertising platform. Google is the most popular search engine, receiving about 3.5 billion search queries a day, giving advertisers the most exposure when it comes to search engine advertising.
With Google Ads, you can create and share ads (both desktop and mobile) based on keyword bidding and audience targeting. Additionally, you have the opportunity to show more than just search engine results. With Google, you are able to advertise across Google properties (ex. Google Maps, YouTube), as well as on the Google Display Network and the Google Shopping Network, which has become an increasingly important space for eCommerce advertisers.
By 2018, Google Shopping Ads are driving 76% of all spending on retail ads, generating 85% of spending. This shows how incredibly important it is for eCommerce companies to have shopping campaigns active.
Google Shopping ads generally have higher RTCs, generate higher performance, and higher rates of conversion/ROI than text ads. This is because shopping ads are more visually convincing, offer price comparisons throughout the network, and have better-optimized eCommerce landing pages.
We manage the shopping campaigns, including the creation of the Google Merchant Center, the creation/management of feeds, the creation of campaigns, and the management of tenders.