Should I Redesign My Website? How to Redesign Your Site Headache-Free

You might be wondering, "Should I redesign my website?" You probably already know the answer.

Redesigning a website, on the other hand, is a difficult task. You'll need to set aside money for your redesign, hire a web design firm, and schedule your launch. Not to mention, you'll need to gain the support of your company's leaders before you can begin redesigning your current website.

Fortunately, you have this guide on how to redesign a website, which contains all of the information you require.

You can find out if your site needs to be redesigned, how much it will cost, and how to make managing and launching a redesign project painless. Even better, you can look at site redesigns to get ideas for your own business.

Continue reading to learn how to begin redesigning your website.

Should I redesign my website?

A website redesign is a great way to breathe new life into your website. A website redesign can help you start over and optimize your website to run faster.

If your site has one or more of the following, it will most likely benefit from a redesign:

Unresponsive design: Does not display correctly on all devices, such as smartphones
Old or outdated design: Decreases user trust in your brand, your website, and your services
Repeated user complaints: The design of your website bothers users
Low conversions or sales: Directly affects your company's bottom line

When bounce rates or load times rise, your company may consider redesigning its website.

It's important to note that these values don't always necessitate a redesign. Rather than a complete redesign, your website may only require minor fixes or page speed optimizations to improve its load time. Your bounce rates are the same way.

You can always consult a full-service agency if you're unsure whether your company's website needs to be redesigned. A full-service agency, as opposed to a dedicated web design firm, focuses on a variety of areas (aside from design) that affect a site's performance.

For example, they can examine your website and determine that speed optimization would be more beneficial than a redesign. Alternatively, they can assess your page's content and optimize it for search, lowering bounce rates.

This proactive approach aids your company in gaining a comprehensive understanding of your website and how to improve it.

How much does a website redesign cost?

If your company needs a website redesign, you're probably wondering how much it will cost. Prices vary greatly, as they do with any web design project, and are frequently dependent on the website itself. As a result, average redesign costs range from $3000 to over $65,000.

A quote can help your company get an accurate estimate of how much it will cost to redesign your website, even if you're months away from making a decision. An estimate can assist your company's leaders in developing a realistic budget for your redesign project.

5 simple steps for how to redesign a website

You're probably wondering, "How do I redesign my site?" like a lot of other businesses. ” It's a difficult task, especially when you're working with multiple departments within your company and coordinating with a web design firm.

However, if you follow these five steps, redesigning a website will be a breeze:

1. Choose a web design company that aces communication

To update your website, your company will most likely hire a web design firm.

One of the most important steps in redesigning a website is choosing an agency. If you pick the wrong one, you might end up with a site that you can't use or a launch date that's weeks or months late.

Before you sign with an agency, do some research, such as:

Reading their reviews and testimonials
Browsing their portfolio
Chatting with their team

If you decide to redesign your website in-house, you must make sure that your web design team is capable of doing so. In some cases, your company may have the capabilities and resources, but your designers are unable to meet your deadline due to a lack of time.

Choose the best option for your company, but make sure it fits your objectives.

2. Compile a swipe file to show what you want

If you’re planning to redesign your website, it is highly recommended that you create a swipe file for reference. The idea is to compile a list of websites that are similar to your company’s site so that the designer has something to work from. Note that the list must be tailored for your business. It should also not contain sites with lower page ranks as they may potentially harm your online reputation.

You can choose to focus on websites within or outside your industry, but it's a good idea to include some from your industry.

These websites can highlight design elements that are beneficial to your company. For example, if your company is in the business-to-business (B2B) market but only looks at B2C sites, you'll overlook important details such as lead generation form designs.

3. Assess your online competition

In addition to creating a swipe file, your company should spend time researching competitor websites. A competitor web design analysis can aid your internal web design team or web design agency in developing a design that also exploits competitor flaws.

An analysis of your competitor’s websites will inform your web design team about what features are common among peers, and provide information on how you can provide a unique experience.

For example, your agency or team may discover that, while well-designed, a top competitor's site loads slowly. After that, you can focus your redesign on speed and design, which will help you provide the best possible user experience.

When looking at a competitor’s website, you should be asking yourself what is working well and what isn’t working so well. Sometimes a competitor’s strengths can lead to your weaknesses. You should also try to figure out why a particular design element may be working really well. If you come up with an answer don't hesitate to use it on your own site.

It can also aid in the optimization of your company's search engine optimization (SEO) efforts.

4. Use wireframes to expedite design work

Use wireframes when redesigning an existing website for the best results.

When redesigning an existing website, it’s helpful to make wireframes of your new pages. Wireframes are a design framework that can help not only designers but also web developers and content strategists reposition a site for better performance.

Creating a wireframe is an important step of the redesigning process. It provides you with an opportunity to review and make changes to the site before any development work has started. Your company and team can see a preview of your redesign with a wireframe. While it doesn't deliver the full product, it does offer an accurate idea of how your updated website will look and function, without the lengthy process of designing and developing the site from scratch.

Additionally, providing feedback on a wireframe is quick and painless for your company's decision-makers and team members. With a few clicks, you can add comments, notes, and more, depending on the software you're using.

Your designers can begin building your site once you've decided on a wireframe.

Saving time and effort for your business is always a good idea and wireframing accomplishes just this. It allows you to spend more time and energy on the project, less time brainstorming solutions or explaining requirements to others.

5. Test your site for a seamless launch

It's exciting to publish your brand-new, updated website.

However, it is not something your company should rush into, especially if you receive a lot of traffic. Instead, set aside time before your launch to thoroughly test your site and its various features.

Some features that must be tested include:

Contact forms
Main navigation links
Responsive design

You should also keep an eye out for broken links, which can lead to a bad user experience.

If your original design included placeholder text, it's also important to double-check that it no longer exists. These proactive steps can assist your company in launching its website smoothly and without problems.

You can rest assured that your site will launch smoothly thanks to the expertise of our designers and developers.

4 trusted tips for a better experience redesigning a website

You can follow a step-by-step process to refresh and relaunch your website when it comes to how to redesign a site. However, by incorporating some of these four tips into your strategy, your team can make the most of that process:

1. Communicate with your design team

Projects cannot be successful without effective communication.

Communication is key in web design. You want to make sure that your project stays on track and that everyone involved knows what they need to do. When working with an external web design agency, your initial discussions over the phone or email are essential," says Ian Blair, a content marketer at Intranet Quorum and digital marketing blogger. "You want to be clear about what you’re looking for."

Anyone who has worked with an external design team in the past, and anyone who is about to start working with one, knows that communication is key. Even when you’re working on your own site, it’s important to communicate clearly with your designer(s) if you expect them to create something that you’ll love.

Anyone who has worked with an external design team before, or who is about to start working with one, understands the importance of communication. Even if you're working on your own site, clear communication with your designer(s) is essential if you want them to create something you'll like.

2. Include SEO in your redesign

Many website redesigns, unfortunately, overlook SEO, which is critical to your online and financial success.

If you forget to include SEO in your redesign, it could be disastrous for your new website. It can further wreak havoc on your traffic, conversions, and sales. Not to mention the fact that it gives your competitors even more access to your target market.

New website designs approach. The first thing that comes to mind is the excitement of having more space for your visitors. You can show off more products, a large range of images and content, and maybe even a larger call-to-action at the top of every page! All great opportunities to attract new traffic and improve conversions. To take full advantage of your redesign, it makes sense to include search engine optimization (SEO), so that you don’t slow down your launch due to lost traffic.

As a result, it's critical that your company consider SEO when redesigning its website.

If you're unfamiliar with SEO, it's an online marketing strategy that aids your site's visibility in relevant search results on Google, Bing, and other search engines. You want to appear in search results because more than 90% of online experiences begin with a search engine.

In fact, you want to be found on the first page of Google's search results.

Only 25% of users today go to the second page of search results. The majority (roughly 75% ) stay on the first page, with nearly 70% clicking on one of the first five results. In other words, if you don't rank on the first page, you're missing out on potential sales.

3. Set goals for your site's redesign

Your company should set goals in order to achieve the best results when redesigning your website.

For instance, what do you hope to achieve with your redesign? Do you want to boost your website's traffic, conversions, and sales? Or are you trying to make your site more modern in order to keep up with and compete with your competitors?

Before beginning your web design project, whether in-house or with an agency, write down your objectives.

Redesign your site based on the data you’ve collected. As a start, you should have a goal in mind for your redesign. Do you want to increase traffic? Target new visitors? Increase engagement with your site’s users? Is there a specific section of your site that needs improvement or a better conversion rate? Make sure you set specific, measurable, actionable, realistic, and time-bound objectives as well. While you may want to increase the number of visitors to your website, this is an amorphous goal with no deadline. However, a goal of increasing traffic by 25% within 12 months of relaunching your website is more specific.

4. Reassess your target buyer or shopper

If you have a website that is more than 1 or 2 years old, chances are your target audience has changed since the launch. A lot can change in a short amount of time and it’s important to assess who your ideal target buyer or shopper is now.

Re-examining your target buyer or shopper (or, audience ) is an important part of website redesign or development, especially if you haven’t done so in a while. Getting real-time feedback from customers can be challenging, but it’s important to try. If you don’t know who your ideal audience is, what they want and need from your product or service, and where they go online to find out these things, you’ll struggle to create a helpful website that attracts and nurtures them.

The first thing you need to do if you want to completely rethink your design is to take a step back and understand who your target buyer is today. You may have been targeting one type of person at one time, but the industry has changed, or maybe you’ve changed as a company and your focus needs to too.

To get the most up-to-date information on your target audience, talk to your sales team.

Frequently Asked Questions

Do you have any additional questions besides "Should I Redesign My Website?"? If so, this FAQ is for you!

How much does a website redesign cost?

The cost of a website redesign can range from $3000 to over $65,000. Pricing for web design is highly dependent on the site, which is why getting a quote is beneficial. You'll be able to get estimates that are specific to your website this way.

How often should you redesign your website?

A website should be redesigned every two to three years, according to industry standards.

While your company does not need to completely redesign its website, a simple update can keep it current, trustworthy, and in line with user expectations. However, because every website is unique, you may find yourself in need of a redesign sooner rather than later, such as if your conversions or sales plummet.
There is a critical period of time a searcher has to see your content in search results before they even begin typing in a query. In other words, your on-page SEO has to be top-notch for this audience to see the value in what you have to offer. That means optimizing your content for the right keywords, maintaining a consistent layout across all pages, including internal page elements like form fields, table rows, images and videos, and clearly displaying descriptions and other key information typically found in the footer or main menu. 

One of the first things you should do when setting up a blog is optimize the title and description tags. These are typically the first things people see in a blog post and contain a lot of information about your brand, products, or services. You want your readers to be able to easily find what they’re looking for without having to search through hundreds of pages of content. This is especially important if you’re setting up a personal blog of someone else’s, as they may not have the time or energy (or both) to read through every post. As a result, optimizing your titles and descriptions can help give you a significant lead-back when search engines crawl your site. 

*Front-load Your Title tag 
*Use Title Tag Modifiers 
*Use Unique, Keyword-Rich Meta Descriptions

How do I propose a website redesign to company leaders?

While you may recognize the importance of redesigning your website, you may have difficulty persuading others in your organization. With a little data and proof, you can persuade executives that a redesign is critical to your company's bottom line and survival in today's online marketplace.

Take a look at the following data points over time as an example:

Your conversions
Your sales
Your page speed
Your time on page

You can use this data to support your website redesign initiative if these values have decreased over time. You can also compile a visual list of competitors to compare your website's appearance and usability to theirs.

It's critical to make your data digestible for company decision-makers when presenting it. If you cram too much information into your reports, emails, or presentations, it may overwhelm your audience and prevent them from signing off on the project.

You might not need anyone's permission if you run a small-to-midsize business (SMB).

That isn't to say you shouldn't consult your team before embarking on a redesign. Talk to your coworkers and get their opinions. Your team's feedback can help guide your redesign and provide useful information to your web design agency.

For example, let's say your website's functionality is abysmal. Alternatively, your website no longer reflects your brand or does not attract the types of customers or business buyers you desire. All of this data aids designers and developers in creating a brand-new website that your customers (and team) will enjoy.

How long does it take to redesign a website?

For a site with 10 to 20 pages, a website redesign can take anywhere from 30 days to six weeks.

If you have a more complex or large website, your redesign may take longer. Some redesigns, for example, can take four to six months to complete, affecting not only your redesign costs but also your launch date.

However, consult with web design firms for the most accurate estimate.
SEO is a game of throws and captures, and the time you spend optimizing your page is the most crucial. The more times a link is clicked on from an organic search result, the better your conversion rate will be. This is especially true if your goals are to generate sales from search engines or to build an online community around your brand. Now, there are plenty of methods to optimizing your page for search engine. Some of them are:

*Use Your Target Keyword In The First 100 Words 
*Use Your Target Keyword in H1 Tag 
*Use Your related Keyword in H2 Tags 
*Use keyword density upto 3%
*Use External Links to authoritative related websites
*Optimize Your slugs
SEO is difficult, time consuming, and expensive. But you can build a portfolio of high-quality content with relative ease. And, since most search engines give priority to content with upfront costs (such as domain registration), the more down-to-earth you can make your approach the better. With that said, here are some guidelines to help you decide what type of content to start writing and which tools to use!

Internal linking is extremely important to growing a search engine optimized site or blog because you are essentially telling search engines the exact topics of the pages you want them to rank (as well as confirming that the content is about what you claim it is). Internal linking also provides users with a quick and easy guide on where to spend their time at your website, allowing them to skip around and find exactly what they came for.
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