To apply a schema markup to your websites, follow the following steps:
You want to visit schema.org, where you can find a directory of all sorts of sites, needs, industries, etc.
Choose the sector or product that best represents the page(s) you want to advertise on the SERPs. There’s a lot of detail you can highlight, take your time to get the right numbers. Remember, you don’t need to include it all.
Choose the encoding that matches your needs and adapts it to the content of your website. You will find it at the bottom of the tab, copy the prototype to start working on it.
Add the markups to the tab, depending on the code you used (see the next section).
Validate the code using a standardized data review framework like FandangoSEO.
Yeah, and ta-da! Your sites are beginning to appear more appealing than ever before.
The schema markup can be used for three separate encodings: RDFa, Microdata, and JSON-LD (you’ll actually like this one the most).
Microdata and RDFa
MicroData and RDFA are semantic markup types that can be paired with typical HTML properties to describe and category of item (review, cost, price, etc.) by using related attributes.
It literally frames the words you want to highlight using this coding within the body of the HTML format. This way, you tell the search engines that they have to consider the term as, for example, the name of the product or the summary.
Tips for structured data on e-commerce
For categories (which display a list of items), you can highlight 1 thumbnail as “image,” “price range” that includes all products shown, and “payment accepted.”
If you wish to highlight more than one object on a category or subcategory tab, you can list it by assigning ITEMREF numbers.
Using “isRelatedTo” to denote related goods.
Don’t forget about the reviews and scores. The price would also help if it is sustainable.
As stated earlier, JSON-LD is the most commonly used SEO experts, as it is the simplest schema markup for structured data. Why? Why? Well, when the others have to be written in the word-framing HTML file, this one can be written and posted separately, and Google can realize that the code applies to the entire page. This way, stop modifying HTML tags and actually messing it up.
You can apply the code to the HTML as another tag, so you don’t need to touch the current code. It was better to tell you. affirmative Google advises applying JSON-LD to the <head> section of the HTML document; but it’s okay if the JSON-LD is in the <body> area. Just paste it down (or ask a developer if you have the chance).