What are Accelerated Mobile Pages (AMP)?

AMP is a type of page created by Google and Twitter that provides the quickest navigation on the Internet. It’s essentially a simplified type of HTML that helps developers to quickly build fast-loading mobile web pages. Thanks to this new code, publishers can increase the performance of the pages (it takes less than a second to load!), while offering a better user experience.

As they are built on a basic version of HTML, there are some tags that can’t be used, much like some CSS features. The use of JavaScript is completely limited as it slows down the speed of loading, so you’ll have to use your own implementation instead.

As the key idea of this service is to boost readability, the pictures won’t be loaded until you get to them by scrolling, so the website doesn’t take all the initial loading time that we all moan (yyy!). Now you’re wondering: what’s the secret to this magic trick? Ok, these pages are planned to be super-cached. This means that Google is hosting all the content, so it’s sitting there waiting for you.

The cool thing of this code is that it is open-source, so many other sites are taking the chance to deliver the same ideas to their guests. Facebook Instant Posts, Snapchat Discover or Apple News are the most common, but we’ll soon have the same browsing experience on other platforms.

You may have noted that this is often used for newspapers to publish material that loads very quickly and appears in the blink of an eye on the SERPs. Other firms, such as e-commerce platforms, recipe websites, and certain bloggers, are adding this technology to their blogs, and various corporations are applying it to landing pages for several purposes.

Before we get more complicated, we want to make it clear that, while being a particular HTML template, you can maintain the same identity of your website using the CSS file, with some variations. Developers will not whine as much as when they need to reduce files to increase page load, we promise. PARIN And the outcome is going to be super lightweight with a lot less work.

Now, let’s get into the 3 parts of this magical code:

AMP HTML: As we just described, it shouldn’t be too hard or take too long if you’re familiar with standard HTML. Before editing your new tab, you’ll want to take a look at the list of needed mark-ups in the AMP Project, and once you’ve completed one, you’ll get the hang of it. 

AMP JS: note when we were talking about JavaScript restrictions? By adopting the JS code for Accelerated Mobile Pages, you should be able to satisfy your needs.

AMP CDN: There is an optional Content Delivery Network that will use your AMP-enabled pages to cache them and automatically improve their performance. 

These new sites are hosted on Google AMP and are served by the above listed CDN.

 The URL will look like this: https://www.google.com/amp/www.yourdomain.com

Looking at the search page, we’re sure you’ve already seen the “thunder” button next to the breaking headlines from digital newspapers. What’s with the AMP carousel?

AMP can appear much of the time (but not always always) before some other result, even on top of a very well-optimized mobile website.

Historically, Google has rated pages according to the optimization of the desktop edition, and this metric has defined the location of their web app on mobile SERPs. Ok, boys, this is no longer the case-“Mobile First” is true! So, if you’re reading this, and your site isn’t mobile yet, quit whatever you’re doing, and spend all your SEO energies in mobile (after finishing this article, of course).

Choose the pages that you want to build using this technology. They’re typically the best stars, any blog posts or reports. 

Develop websites, and don’t forget the foundation for SEO: quality content, above all! Using the HTML tags carefully.

Please test the pages before uploading them. Use the AMP Project website or the tool that’s built into Google Chrome for that—this stage is the key! 

Find a way to streamline the whole operation. You don’t want to spend too much time setting up any of these pages. See if your CMS has some plugins to help you simplify it. WordPress is a really good AMP Page CMS.

Last but not least, Track them and carry on improving them. Using the FandagoSEO app to explore how your Accelerated Mobile Pages work and make the required changes.

Sounds convenient after all, doesn’t it? Let us reiterate the key point of this article: Google is only looking at mobile-friendly websites as it determines its rankings, so it is important to be competitive in this new age. AMP sites are put above mobile SERPs, so make sure you use this technology on the most relevant pages if you want to create a competitive site. Implementation is not too difficult, and the results are promising in terms of placement and, of course, in terms of traffic and conversion.

If you have started using this technology on your website, you can verify which of your sites are AMP and which are not. Crawl your FandangoSEO account to see the total number of pages with and without an AMP. These data may also be displayed by the percentage seen on the web. Get a list of all your AMP pages so you can easily see the proper execution of the AMP.