As described above, the meta summary should encourage users to click on your web page. To the end, you have to compose persuasively, and we know it’s not always an easy feat. Here are some ideas that you can use to render the content on your website irresistible.
Write to an active voice and have a call-to-action (CTA). Tell users just what to do with phrases like “Try the tool for free, get 20% off, find out more.” Shake up people’s curiosity, so they’re excited to visit the website.
Don’t repeat the meta explanations. Make sure to include a unique meaning for each page such that the reader has no questions on which page to select. Displaying the same meta definition on different sites would not result in the presence of a quality website.
Consider using emojis in the title or meta summary. Latest research indicate that emojis will boost the Click-Through Rate of your website. These cute icons can make your snippet stand out in the SERPs plus that will make you look more user-friendly. That said, make sure you use the emojis that suit your content.
Use an appropriate timeline. Although there is no ideal size for meta descriptions, you want to make sure that all the characters included are fully visible on the search engine output. Readers do not want to see incomplete sentences; instead, be clear and straightforward to attract searchers. Your description should be up to 155 characters long.
Using the proper keywords. As for the content of your website, you can use the most important keywords in the meta description to catch user interest. This exercise is going to improve the CTR. In the other hand, Google could decide to omit your writing and position a fragment of your page if it thinks that your meta description is not important enough. Figure out the keywords are most widely used in search engines by your goal.