There are two major reasons why mobile SEO doesn’t just matter – it’s really a primary factor for digital marketers today.

First and foremost:, it matters because smartphone traffic is now greater than desktop traffic. Smart devices are so ubiquitous, so thoroughly embedded into our everyday lives, that many people don’t even realize how their mobile phones are their chosen Internet-enabled devices.

Second: Great opportunity comes with great traffic. Knowing this, Google has been making announcements for years about the growing importance of optimizing all mobile websites. In the event that someone was still curious about it, they spelled out in 2018 that mobile usability is a significant ranking consideration that includes, but is not limited to, page loading speed and interface responsiveness. In reality, sometime this year, their search engine will start focusing on a mobile first index.– This involves beginning a search ranking based on how well a website does on mobile devices.

With this in mind, there is no room for uncertainty that mobile SEO is now the path to the success of this industry. Luckily, mobile SEO isn’t fundamentally different from standard SEO… it’s really only asking for certain basic factors that you’ll hear about in the next parts.

What Is Google’s Mobile-First Index?

There’s currently a shiny new Googlebot on the internet, and it’s looking first and foremost at the mobile edition of whatever website it comes across – thus the idea of “mobile-first indexing.”

If you want your website to stay competitive and rate high in the future, producing outstanding content that attracts audiences remains the most critical factor. But now it’s just as important to host a responsive website that loads easily and shows all content correctly when accessed from a mobile device. This is possibly the biggest consequence of mobile-first for webmasters.

The move to mobile-first indexing places some real pressure on website developers to ensure that users browse from a mobile device have a good experience. The smartphone edition of the website is no longer an afterthought – it is now effectively known as the primary version. Whatever your solution is to host a mobile edition of your website, you must guarantee that all content is viewed accurately and promptly when accessed from a mobile device.

From a web design standpoint, the crashing menus (which were once considered a possible SEO blunder on the desktop) are your mates in this new paradigm. They are a very helpful way to visually organize material and make the most of the screen real estate accessible on smaller screens.

If you haven’t spent time and resources developing a smartphone edition of your website and making sure it is running smoothly, this should be one of your top priorities. 

Luckily, you can use responsive design to host a single version of your website that fits perfectly on both mobile and desktop devices; see the section below to read more about this choice and some of its alternatives.

How to Implement a Mobile Website That Ranks in Google?

If you are trying to boost the mobile accessibility of your website, you can actually build a mobile edition of the whole website. This is because even though mobile SEO is very close to standard SEO, it needs special changes. 

There are three common options for hosting both a desktop and a mobile version of a website: hosting a mobile version on a subdomain, depending on elastic service or utilizing responsive architecture.

Hosting a smartphone edition on a subdomain is a practically outdated workaround that requires essentially running two different copies of the website, which is not realistic at all – and, apart from being messy and troublesome, is not in fact consistent with existing SEO best practices.

Dynamic service is a much better choice that allows you to host various versions of your website dynamically from the very same URL, based on the user-agent that makes the request. Although potentially more streamlined, it’s also a complicated approach that requires handling two different copies of the website behind the scenes.

According to Google, the best alternative possible for the three is responsive design, as it requires a different web and desktop edition to be hosted from the same URL and using the same code base. Here, the emphasis is clearly on adapting the interface to the user-agent making the request. This is the most technically elegant choice that would enable the adoption of websites to be available for immediate inclusion in the current Mobile First Index.

By focusing on responsive architecture rather than hosting two different copies of your smartphone and desktop website, you can potentially save a lot of hassle. When running different versions, you need to ensure that certain variables are fairly consistent in all versions, including organized data, metadata, social metadata, site maps, and site power, just to name a few.

Once you’ve introduced a responsive interface, make sure you state it explicitly to the Google bots by inserting meta name = “viewport” somewhere in the header portion of your pages.
Focus on user experience and Performance

At this moment, you might be thinking just what you can do to boost your visitors’ mobile experience and ensure that your website performs impressively every single day. Simply put, you now need to emphasize performance over aesthetics; in other words, you now need to build performance.

The most apparent aspect of excellent website success comes down to a single variable: page loading time. This isn’t just a random pet fascination with Google engineers, either! In this day and age, it’s a well-known reality that websites that take longer than a few seconds to completely load can usually lose a lot of visitors who are simply not able to wait to see what they’re searching for.

Achieving fast page loading times can be tricky, as websites begin to get larger, pages longer, and widgets more abundant. In any case, only a good programmer would do to keep the loading times short and smooth, and page loading speed is a very straightforward and clearly observable variable – so put as much resources as possible to boost this variable and the website would be much more trusted for both human users and search engine bots.

Tools for Validate your Mobile SEO website

There are two useful resources available from Google that you can use to evaluate how your website functions on mobile devices: PageSpeed Insights and Lighthouse. These resources are very easy to use, and we suggest that you review your baseline results today and start looking to boost it immediately. The reports provided by these resources would show the necessities that you need to give priority to working on.

You can also try new advanced software for calculating mobile results, accessible from Google Webmaster Tools, to see more in-depth data. A fast analysis tool called “Mobile-Friendly Test” is available as well as a deep analysis tool in the “Mobile Usability” segment.Make sure you get acquainted with these tools and have a good idea of what to do next to match your website with the new user needs and best practices for mobile search engine optimization.
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