A website redesign is a great way to breathe new life into your website. A website redesign can help you start over and optimize your website to run faster.
If your site has one or more of the following, it will most likely benefit from a redesign:
Unresponsive design: Does not display correctly on all devices, such as smartphones
Old or outdated design: Decreases user trust in your brand, your website, and your services
Repeated user complaints: The design of your website bothers users
Low conversions or sales: Directly affects your company's bottom line
When bounce rates or load times rise, your company may consider redesigning its website.
It's important to note that these values don't always necessitate a redesign. Rather than a complete redesign, your website may only require minor fixes or page speed optimizations to improve its load time. Your bounce rates are the same way.
You can always consult a full-service agency if you're unsure whether your company's website needs to be redesigned. A full-service agency, as opposed to a dedicated web design firm, focuses on a variety of areas (aside from design) that affect a site's performance.
For example, they can examine your website and determine that speed optimization would be more beneficial than a redesign. Alternatively, they can assess your page's content and optimize it for search, lowering bounce rates.
This proactive approach aids your company in gaining a comprehensive understanding of your website and how to improve it.